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Research papers

Management information system for the retail menswear industry

It is only comparatively recently that U.K. menswear retailers have begun to implement modern management techniques and information systems. However, those systems that do exist lack any foundation in an understanding of the market processes...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Gordon S.C. Wills, David F. Midgley
December 4, 1974
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Citation

Wills and Midgley (1974a, December 04). Management information system for the retail menswear industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/management-information-system-for-the-retail-menswear-industry


Research papers

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: David F. Midgley
December 4, 1974
×

Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market